The books
The map and the instruments.
One book gives you the arc of scaling a company. The other gives you the operating decisions you make every week. Read one, keep the other on your desk.
Out now
Zero to $100M
The arc of taking a company from startup through nine figures. The strategic narrative, the stage-by-stage playbook, the moves that matter. This is the map.
Out now
System Breakdowns: the book
The counterintuitive math of running a profitable business. A field manual of the recurring decisions and the numbers behind them, drawn from the breakdowns operators stopped scrolling to watch. These are the instruments.
Each chapter: the claim, the mistake everyone makes, the worked math, the principle, and the one move to make Monday.
How they fit together
Zero to $100M is the journey, read once front to back. System Breakdowns is the toolkit, opened to whatever decision you face today. The calculators on this site are the third leg: read the principle, then run your number.
Published by Coby Press.